Coronet
We don't advise on
marketing. We run it.
Strategy. Pipeline. AI systems. Built as one engine — not three vendors.
For technical companies who've built something the market doesn't understand yet.
Experience
Coronet
Strategy. Pipeline. AI systems. Built as one engine — not three vendors.
For technical companies who've built something the market doesn't understand yet.
Experience
A fractional CMO gives you strategic direction — but someone else has to execute it.
An agency executes — but someone else has to own the strategy.
An AI consultant builds you a tool — and then leaves you to figure out how to use it.
Coronet doesn't make you choose. We bring the strategy, run the execution, and build the AI infrastructure that makes both compound over time.
One embedded team. Three disciplines. A marketing function that operates like you hired a VP, a demand gen team, and an AI engineering team — without three separate vendor relationships and the coordination tax that comes with them.
Why Coronet
Coronet's founders have spent their careers at the intersection of AI and go-to-market — not advising from the outside, but leading product marketing, growth, and operations for AI-native products at Google, Meta, Microsoft, Atlassian, and Databricks.
AI-native product expertise. From bringing TensorFlow to millions of developers worldwide to launching Atlassian's AI platform in a CEO keynote — we've positioned and scaled AI products that define categories.
Every stage, every angle. We've helped a seed-stage startup get featured on 8 Gartner Hype Cycles and led nine-figure pipeline programs at the world's largest technology companies. AI-native products, AI add-on capabilities, enterprise AI platforms — we know each playbook.
Strategy and operations, not just advice. We don't hand you a framework. We embed with your team, build the AI-powered workflows, and run marketing operations that compound — positioning through pipeline, intelligence through revenue.
Led product marketing for Atlassian's AI platform launch — CEO keynote, cross-functional GTM, global rollout.
Rebuilt tensorflow.org/learn — 1M+ visitors, +19% adoption, +288% engagement.
Built product marketing function and go-to-market strategy for enterprise AI and data platform.
Led product marketing for AI-powered advertising and business tools reaching millions of advertisers.
Product marketing and go-to-market for developer and enterprise platform products.
Positioned a seed-stage AI startup to be featured on 8 Gartner Hype Cycles.
What We Do
We embed with your team, build the function, and run it until you're ready to own it.
The Strategist
Positioning that actually differentiates. Messaging that sales can use. Launches that land. We own your product marketing function — competitive intelligence, sales narratives, executive storytelling, and launch execution. Not recommendations. Results.
Led by Abhishek Ratna — 16 years leading PMM at Google, Meta, Microsoft, Atlassian, and Databricks
What you get
The Catalyst
Pipeline is not a strategy deck. It's campaigns, operations, and relentless execution. We run demand gen — ABM programs, events, paid campaigns, and marketing ops — that turns your positioning into qualified pipeline and closed revenue.
Led by Dona Bhattacharjee — $3M+ pipeline generated, 50,000+ event attendees, marketing ops at scale
What you get
The Architect
The systems that let a team of two operate like a team of twenty. We design and build custom AI agents, apps, and marketing automations — purpose-built for your GTM stack. Not another pilot. Not a proof of concept that sits in a slide deck. Working infrastructure that makes The Strategist and The Catalyst run faster, leaner, and without the headcount you'd otherwise need.
What you get
Built For
Whether you're shipping your first AI product or pivoting a global brand around intelligence — we've done this before, and we know what it takes.
You're building the next AI platform from the ground up. You need marketing leadership that understands the technology as deeply as the market — positioning that respects your buyers' intelligence and earns their attention.
You've proven product-market fit. Now AI is reshaping your category and you need to reposition fast — new narrative, new competitive frame, new pipeline. We've navigated this exact inflection point at scale.
The board wants an AI strategy. Your teams are building AI capabilities. But the market still sees you as the old brand. We help large organizations articulate their AI transformation with precision and credibility.
From advisory to implementation — our engagements scale to match your ambition.
Every Engagement Begins Here
Before we propose anything, we need to understand what you're working with. A 10-day diagnostic that maps your market position, competitive landscape, and narrative gaps.
I
Where your positioning is landing — and where it's falling flat. How your narrative compares to your top 3–5 competitors. Which gaps are costing you deals.
II
A prioritized roadmap for messaging, GTM, and AI-enabled operations — with clear next steps and expected outcomes.
III
We don't hand off a deck. We embed with your team and run the work — positioning through pipeline — until you're ready to own it.
The Coronet Model
Most agencies silo strategy from execution. We built Coronet so the disciplines compound.
The Strategist
Positions the product
Messaging, narrative, and GTM that gives the market a reason to care.
The Catalyst
Drives the pipeline
Campaigns and demand gen that turn positioning into qualified revenue.
The Architect
Scales the operation
Custom AI apps, agents, and automations that make the entire engine run lean.
The result: a marketing function that operates like you hired a VP and a team — without the 6-month ramp and $800K burn.
And unlike any agency, fractional CMO, or AI consultant — we build the systems that keep compounding after the engagement ends.
The Signal
The Signal reaches thousands of marketing leaders and AI practitioners through Substack, YouTube, and LinkedIn. For select clients, we offer distribution partnerships — not advertising, but signal amplification through a voice your buyers already trust.
Sponsored deep-dives featuring your product narrative
Product walkthroughs and co-created thought leadership
Amplification to senior marketing decision-makers
Joint research that positions both brands as authorities
Interested? Ask us about The Signal as part of your engagement.
Partner with The Signal →The Principals
Founder & CEO
Dona built Coronet on a conviction: the best intelligence means nothing without operational precision. With a career spanning demand generation, marketing operations, and large-scale campaign execution — growing $3M+ pipeline, orchestrating events reaching 50,000+ attendees — she ensures every Coronet engagement moves from strategy to measurable revenue.
She leads the firm, owns client relationships, and runs The Catalyst — the operational engine that turns positioning into pipeline.
Co-Founder & Chief Strategist
An executive marketing leader with over sixteen years driving AI and product strategy at Microsoft, Google, Meta, Databricks, and Atlassian. Abhishek has led product marketing organizations, built GTM functions from zero, authored CEO keynotes, and generated nine-figure pipeline across enterprise and developer markets.
A Top 100 Global Marketing Influencer and published voice in AI product marketing, he brings VP-level marketing leadership to every engagement — the kind of strategic mind that typically sits in your C-suite, available on your terms.
Intelligence in Action
Recognition
Top 100 Global Marketing Influencer
Product Marketing Alliance, 2021
Top 30 Marketers to Watch
Product Marketing Alliance, 2022
Speaking & Podcasts
AI Integration into Product Marketing
Sharebird / Apple Podcasts
AI At Work: Leader Spotlight
Allma.io
Product Marketing Strategy & Messaging
Sharebird AMA
Publications
The Executive's Guide to Secure Data & Impactful AI
Protopia AI
Marketing AI: Lessons from Google, Meta, and Databricks
Substack
The Power of Prompt Engineering for PMMs
Product Marketing Alliance
Featured On
Ready?
We take on 3–4 new engagements per quarter. If what we do resonates — and you're building, scaling, or transforming with AI — let's talk.
Begin a ConversationOr reach us directly: hello@coronet.agency